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Improving Sales and TACOS for a POD Brand.

We onboarded this brand on June 12th. At that time following were the Stats of the brand:

  • 1. TACOS: 9.5%
  • 2. Monthly Sales: $110k avg
  • 3. PPC Campaigns were scattered.

What we did to improve it:

  • 1. Did an in-depth study of 500+ Campaigns.
  • 2. Targeted SKUs which were low performing and had potential to scale
  • 3.Organically ranked old and new SKUs.

What we achieved:

  • 1. TACOS Improved from 9.5% to 7.5%
  • 2. Monthly sales improved from 110k to 180k.

Note

It effected the ACOS of the brand, as we are trying to push our organic ranks. But in the end, TACOS won!